Eternal Smiles Dental Centre Online Privacy Notice

Who we are:

  1. Eternal Smiles Dental Centre is a dental practice registered at 18a Station Road, Solihull, B91 3SB. If you would like to contact us about any of the information contained within this privacy notice you can contact our Data Protection Officer  by email at dentist@eternalsmiles.co.uk

What information we collect about you: 

  1. We collect information about you when you enquire about our services or make an appointment with us for treatment. We will retain details and clinical notes relating to the care you receive within our practice and from third parties. We also collect information about you when you voluntarily complete customer surveys, participate in competitions or provide feedback to us.

How we will use the information we have about you:

  1. We will use information about you to enable us to arrange appointments with the appropriate clinician and to ensure that you are receiving care appropriate to your clinical needs. Our regulators, The General Dental Council, and the NHS require us to create and retain records of the dental treatment that is provided to patients. We are obliged by law to keep these records for 10 years after the last date of treatment.
  2. We will not disclose your personal data, including records of your treatment, unless required to do so by law, or with your explicit consent. [If you have been referred to treatment with us by another medical professional, we may disclose details of your treatment to them where appropriate]. Wherever possible we will discuss any disclosure with you in advance. We will never pass on your information to a third party for marketing purposes.
  3. We may share your information with selected third parties including; business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; analytics and search engine providers that assist us in the improvement and optimisation of our site; credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
  4. We will use your information to provide you with details about other services or products that we offer that we think will be relevant to your ongoing care or of may be of interest to you. We use a trusted third party to enable us to send emails about our services to you, called Mailchimp. We will also contact you via email using the Gmail email service. These companies are not permitted to store or use your details and information for any other purpose. These companies have their own separate privacy policy available.

Marketing:

  1. We would like to send you information about products and services of ours and other companies we work with which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

Access to your information:

  1. You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all, of your personal information please email enquiries@eternalsmiles.co.uk or write to us at Eternal Smiles Dental Centre, 18a Station Road, Solihull, B91 3SB.
  2. If your personal details change, or it comes to your attention that the information we hold about you is inaccurate in any way please let us know and we will make the appropriate corrections.
  3. If you have concerns about the way in which we have handled your data or are not satisfied with our response to any complaint you may have made, you can complain directly to the Information Commissioner Office for guidance please see ico.org.uk

Where we store your personal information

  1. All information you provide to us is stored on our secure servers. When dental records are shared with third parties, this is done through an encrypted file sharing service.
  2. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Other websites

  1. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our Privacy Policy:

  1. We regularly review our privacy notice and will update this page when necessary. This privacy policy was last updated January 2019.

Cookies

This website uses cookies to aid the users experience while visiting the website. Cookies are small files saved to the user’s computers hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses software to better understand how the website is used by users. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. To find out more about Google’s Privacy Policy, visit: [http://www.google.com/privacy.html ].

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

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