Who we are:

1. Eternal Smiles Dental Centre is a dental practice registered at 18a Station Road, Solihull, B91 3SB. If you would like to contact us about any of the information contained within this privacy notice you can contact our Data Protection Officer  by email at dentist@eternalsmiles.co.uk

What information we collect about you: 

2. We collect information about you when you enquire about our services or make an appointment with us for treatment. We will retain details and clinical notes relating to the care you receive within our practice and from third parties. We also collect information about you when you voluntarily complete customer surveys, participate in competitions or provide feedback to us.

How we will use the information we have about you:

3. We will use information about you to enable us to arrange appointments with the appropriate clinician and to ensure that you are receiving care appropriate to your clinical needs. Our regulators, The General Dental Council, and the NHS require us to create and retain records of the dental treatment that is provided to patients. We are obliged by law to keep these records for 10 years after the last date of treatment.
4. We will not disclose your personal data, including records of your treatment, unless required to do so by law, or with your explicit consent. [If you have been referred to treatment with us by another medical professional, we may disclose details of your treatment to them where appropriate]. Wherever possible we will discuss any disclosure with you in advance. We will never pass on your information to a third party for marketing purposes.
5. We may share your information with selected third parties including; business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; analytics and search engine providers that assist us in the improvement and optimisation of our site; credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
6. We will use your information to provide you with details about other services or products that we offer that we think will be relevant to your ongoing care or of may be of interest to you. We use a trusted third party to enable us to send emails about our services to you, called Mailchimp. We will also contact you via email using the Gmail email service. These companies are not permitted to store or use your details and information for any other purpose. These companies have their own separate privacy policy available.

Marketing:

7. We would like to send you information about products and services of ours and other companies we work with which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.